Fairfax County, VA

Fairfax County engaged our team to develop a comprehensive online marketing strategy to optimize visitor conversion, economic impact and return on investment. It started with the fundamentals of online consumer engagement in high performing channels and has evolved through constant optimization of emerging channels and disciplines, including use of heat mapping technology to ensure landing pages deliver information the consumer needs.

Our strategy includes lead generation; email, mobile and search marketing; social assessment; contextual display; and strategic development.


Fairfax has enjoyed delivery of incremental visitor parties at an average cost of $6.81 as well as 1.4 million paid room nights and incremental ROI of 89 to 1.